Concept

Kavi Dental / Product & Automation

The clinic's inbox answers itself, and the front desk stops firefighting

A dental clinic routes every message through one automated system that answers the routine questions itself and hands everything else to a named person.

01

The problem

Kavi's enquiries arrived in four places at once - two social inboxes, the site form and the phone - and were answered by whoever at the front desk was free. The same eight questions came in every day, replies were written late in the evening, and a message that landed during a procedure was answered the next morning or not at all. Nobody in the clinic could say how many enquiries it actually received in a week.

02

The opportunity

Almost all of that traffic is one short list: what a treatment involves, how long it takes, what happens at a first visit, how to prepare, what to do about pain tonight. Those answers do not change, they do not need a clinician to write them, and they are exactly what an assistant handles well - as long as it also knows what it is not allowed to answer.

03

The system

One inbox behind every channel, an assistant trained on the clinic's own written answers, and a boundary it does not cross: anything clinical, anything about a treatment already under way, and anything from a person in distress goes straight to a named member of staff with the whole conversation attached. Booking links for the routine cases, an out-of-hours reply that says when a person will answer, and every enquiry recorded with its channel, its question type and how it ended.

04

The work

Channel consolidation into one inbox, assistant design with a documented answer set and escalation rules, booking and record integration, an after-hours flow, and a weekly review where every new question becomes a new written answer.

05

Evidence

Illustrative figures for a concept case.

71%

Enquiries resolved without a person

4 hrs → 2 min

First reply time

0%

Enquiries with no record

Learning forward

The escalation rule was the part that made it work. An assistant allowed to answer everything loses the room on one bad reply; one with a written limit answers the routine seven cases in ten and puts a person exactly where a person is needed.

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