About
About MRKFLOW: strategy, design and marketing.
MRKFLOW brings strategy, creative production and digital marketing into one working process. We define the business problem first, then plan the communication, materials and tools needed to address it.
In short
MRKFLOW at a glance
What it is
An independent marketing agency in Tbilisi for startups and growing businesses. Services: brand strategy, design, content, advertising, SEO, websites and AI-enabled automation.
Services
Fourteen services in four practice areas: Brand & Communication, Content & Production, Digital Marketing, and Product & Automation.
Languages
Georgian and English. Remote collaboration is standard practice.
Want to know where your marketing stands? Start with a free audit or write to us.
How the work connects
Strategy, channels and automation
Strategy guides the craft
When identity or content work follows a brand strategy, its brief is written from that strategy's positioning and messages, so the identity, the website copy and the social media posts say the same thing.
Channels and formats
Before production we decide which channel each piece is made for, so its format, length and copy fit where it will run.
Automation where work repeats
For clients, we automate the steps that repeat, such as lead routing, follow-ups and reporting, so no lead or follow-up depends on someone's memory.
Operating model
Plan, create, measure, improve.
Each project starts with a defined objective and scope. We produce and launch the agreed work, review the available results and use what we learn to plan the next stage.
Define the problem
Develop the work
Launch and measure
Review and improve
How we operate
Our working principles.
These principles guide how we use sources, review work, manage access and explain results.
Support factual claims with sources
We check sources for research findings and distinguish measured results from assumptions. When the available evidence is limited, we explain that limitation.
Keep people responsible for the work
A responsible team member reviews each deliverable.
Keep client assets under client control
Advertising accounts, measurement history, source files and audience data remain under the client's control. We agree on access and the handover process before work begins.
Explain what the data can support
We agree on measurement goals before launch. Results are assessed in context, including data quality, sample size and other factors that may affect the conclusion.
Ways of working
Three ways to work together
Project
A defined project, such as a visual identity, website or campaign, with an agreed scope, timeline and price.
Monthly service
Ongoing work across one or more services, with a monthly review of progress and results.
Focused assignment
A specific task such as an audit, a strategy assignment or a working session to help make the next decision.
AI in our workflow
How we use AI
We use AI for research, initial drafts, automation and analysis where it suits the task. People remain responsible for checking facts, reviewing the work and making final decisions. We tell clients where AI has been used. We do not use it to fabricate evidence or impersonate real people.
