SEO & GEO Optimization
Help search engines and AI systems understand your content.
03.2 / Service
SEO & GEO Optimization
In short
What is SEO and GEO optimization?
SEO and GEO optimization is the work that helps search engines find and show your site (SEO), and AI answer engines understand and cite it (GEO). We fix technical issues, research keywords and questions in Georgian and English, write content briefs, add structured data and set up your Google Business Profile. You get a prioritized fix list, a question and keyword map and a monthly visibility report.
The problem
The problem this solves
Search has split in two: classic rankings on one side, AI-generated answers on the other. Many sites are ready for neither: slow to load, thin on substance, and hard to find exactly where buyers now ask their questions.
Method
How we work
Search and AI answers share foundations: accessible pages, clear structure and useful, reliable content. We fix the technical base, develop content around buyer questions and review visibility monthly. These measures support discovery, but do not guarantee rankings or AI citations.
When it fits
When this is the right call
Your site has hundreds of pages indexed and a handful of them bring all the traffic, while the rest were never found by anyone.
A buyer asked an AI assistant for options in your category and it named two competitors and not you.
You publish articles regularly, but they are written for the company, not for a question anyone actually types.
The site was rebuilt last year and rankings fell, and nobody checked redirects, titles or structured data before launch.
03.2 / In one line
Search engines and AI answers
Scope
What's included
Technical SEO audit and fixes: speed, crawlability, structure
Keyword and question research in Georgian and English
On-page optimization and content briefs
GEO: structured data, crawler policy, citability for AI answers
Local visibility: Google Business Profile and maps presence
Monthly visibility reporting across search and AI surfaces
Scope shown is indicative: the final scope is agreed with you before work starts.
Deliverables
What you receive
Technical audit with prioritized fix list
Crawl, speed, indexation and structured data findings, ordered by impact and effort, with each fix assigned to us or your developer.
Question and keyword map
The real questions buyers ask in both languages, clustered by intent and mapped to an existing or planned page each.
Content briefs
Per page: the question it answers, the headings, the entities and facts it must contain, internal links and the schema to attach.
Structured data and crawler policy
Relevant structured data deployed and validated against visible page content, with crawler access reviewed in robots.txt. Google does not require special AI schema or an llms.txt file for its AI search features.
Google Business Profile setup
Categories, services, photos and posting cadence configured, with a review-request process your team can run without us.
Monthly visibility report
Rankings, indexed pages, AI citation checks for a fixed prompt set and organic conversions, with the next month's actions.
Process
01 / 04
Audit
Technical, content and visibility audit across Google, Bing and AI answers.
02 / 04
Fix the base
Speed, crawlability, structured data and indexation issues closed first.
03 / 04
Build content
Pages and articles targeting real buyer questions, in both languages.
04 / 04
Track and iterate
Monthly visibility review across rankings and AI citations.
Timeline
A first engagement, step by step
Week 1
Full technical, content and citation audit across Google, Bing and AI answers. You receive the fix list and the question map.
Week 2
Critical technical fixes shipped: indexation, speed, structured data, redirects. Content briefs written for the first cluster of pages.
Weeks 3-4
First pages published or rewritten to brief, in both languages. Business Profile completed. Baseline visibility recorded for the prompt set.
Month 2
First monthly report. Rankings and citations compared against baseline, the next cluster briefed, and technical debt worked down.
Measurement
What we measure
Indexed versus submitted pages
How many submitted pages appear in the index. We investigate gaps for access, canonical, quality and other indexing issues; a missing page does not by itself identify the cause.
Non-branded organic conversions
Inquiries from searches that did not include your name. Branded traffic would have found you anyway.
AI citation rate on a fixed prompt set
How often ChatGPT, Perplexity and AI Overviews name or link the site for the same questions each month.
Ranking pages per question cluster
Whether each cluster has one page ranking, several competing with each other, or none. Cannibalization hides in totals.
Proof
Evidence, not adjectives
FAQ
Frequently asked questions
What is GEO exactly?
Generative Engine Optimization, making your site eligible and attractive for AI-generated answers (ChatGPT search, Perplexity, Google AI Overviews). That means crawlable content, structured data, clear answers, and crawler policies that let AI search engines in.
How long until SEO shows results?
Technical fixes can move things within weeks; content-driven growth typically shows in 3-6 months. We report visibility monthly so progress is never a matter of faith.
Do you guarantee first-page rankings?
No, nobody controls Google or AI systems, and guarantees in SEO are a red flag. We commit to eligibility, substance and measurable visibility trends.
How is pricing structured for SEO and GEO work?
Usually a monthly retainer, because both search rankings and AI answers reward steady work over bursts. Scope depends on site size, number of languages, how much content is produced each month and whether technical fixes go through your developer or ours. A one-off audit is also available.
What do you need from my side?
Search Console, Analytics and CMS access, a developer contact for fixes we cannot ship ourselves, and someone who knows the product well enough to check facts in new content. Without that person, articles stay generic.
Can I just write the articles with ChatGPT?
AI can help prepare a draft, and we use it where useful. Published articles still need verified facts, a clear purpose and information that helps readers, such as relevant experience or original data. How a draft is produced does not determine whether an AI system will cite it.
Where to next
Keep going
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