TEMPOMEMBER STORIES / 01
Tempo Fitness / Content & Production / Concept
A content system that outworks the algorithm
A gym chain replaces random posting with four repeatable formats and a measured publishing system.
01
The problem
Tempo published daily and grew nowhere: content followed trends instead of members, every post was designed from scratch, and the team burned hours on material that disappeared in a day.
02
The opportunity
The gym's real advantage was its coaches and its members' progress, material that competitors could not copy. A format system around real training stories could turn the feed from noise into proof.
03
The system
Four owned formats (member progress, coach's whiteboard, 60-second technique, myth vs. evidence), a two-week production cadence, templates for each format, and a monthly review that promotes or kills formats based on saved/share metrics.
TEMPO / CONTENT KIT
Four formats. One recognizable voice.
Six social posts from the format kit.
YOUR PACE.
Every story starts somewhere.TEMPOCOACH'S WHITEBOARD / 02
01 / 02 / 03ONE MOVE.
Understand the movement.
ONE MOVE.
THREE
CUES.
Understand the movement.
TEMPOCOACH'S WHITEBOARD / 03
ASK
A COACH.
Knowledge from the gym floor.TEMPOMYTH VS. EVIDENCE / 04
FITNESS
FACT.
OR FICTION?
Question it. Then check it. TEMPO60-SECOND TECHNIQUE / 05
60 SECONE
Watch. Learn. Practice.
ONE
BETTER
REP.
Watch. Learn. Practice.TEMPOMEMBER STORIES / 06
SHOW UP.
BUILD
YOUR
STORY.
More than a highlight reel.A two-week production rhythm
- 01Plan
- 02Capture
- 03Edit
- 04Publish
Monthly review: saves, shares and decisions for the next cycle.
04
The work
Format design, template kit, three months of embedded production support, and a measurement dashboard the marketing lead runs without an agency.
- Format design
- Template kit
- Three months of production support
- A measurement dashboard owned by the team
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What the concept tests
Formats or frequency: the concept tests whether publishing less but repeatably beats daily posting and makes results attributable for the first time.