Tempo Fitness / Content & Production
A content system that outworks the algorithm
A gym chain replaces random posting with four repeatable formats and a measured publishing system.
01
The problem
Tempo published daily and grew nowhere: content followed trends instead of members, every post was designed from scratch, and the team burned hours on material that disappeared in a day.
02
The opportunity
The gym's real advantage was its coaches and its members' progress - material competitors could not copy. A format system around real training stories could turn the feed from noise into proof.
03
The system
Four owned formats (member progress, coach's whiteboard, 60-second technique, myth vs. evidence), a two-week production cadence, templates for each format, and a monthly review that promotes or kills formats based on saved/share metrics.
04
The work
Format design, template kit, three months of embedded production support, and a measurement dashboard the marketing lead runs without an agency.
05
Evidence
+64%
Average watch time on technique videos (sample value)
2.1×
Trial sign-ups attributed to content (sample value)
−45%
Production time per post (sample value)
Learning forward
Formats beat frequency: publishing less but repeatably outperformed daily posting within one quarter - and made results attributable for the first time.