Content Strategy & Copywriting
Words that carry their weight, in both languages.
02.3 / Service
Content Strategy & Copywriting
In short
What is content strategy and copywriting?
Content strategy is the plan for what to say, where and why; copywriting is the words themselves. We write website and landing page copy, SEO-informed articles, sales materials and ad copy, in native-quality Georgian and English. You get a tone-of-voice sheet, a terminology glossary, an editorial calendar and page copy decks.
The problem
The problem this solves
Design gets budgets; words get whoever has a free hour. Yet the text is what sells, ranks and gets quoted. Weak copy quietly caps everything built on top of it: ads, pages, decks alike.
Method
How we work
Every piece starts from the reader's question, not the company's announcement. Georgian and English are written as siblings, not translations; each language composed natively. AI accelerates drafts; a human editor owns every published word.
When it fits
When this is the right call
Your site reads well in one language and the other version reads like it was translated on a Friday afternoon.
The blog has forty posts, nobody can name one that brought a customer, and the last one went up months ago.
Sales keeps rewriting the same proposal paragraph because the website never said the thing they need to say.
Every team member writes in their own voice, so the newsletter, the ads and the product pages sound like three companies.
02.3 / In one line
Bilingual copy, blogs, editorial systems
Scope
What's included
Content strategy tied to business goals
Website and landing page copy
Blog and editorial articles, SEO-informed
Sales materials: decks, one-pagers, proposals
Ad copy and campaign messaging
Native-quality Georgian and English versions
Scope shown is indicative: the final scope is agreed with you before work starts.
Deliverables
What you receive
Tone-of-voice sheet
One page on how the brand speaks: register, sentence length, words used, words avoided, with a before-and-after example in each language.
Terminology glossary
Approved terms in both languages for products, features and industry words, so the same thing is never called three names.
Editorial calendar with a QA step
Dated pieces mapped to funnel stage and keyword, each with a writer, an editor, a reviewer and a publish slot.
Page copy decks
Website and landing page copy delivered section by section, with headline options, character counts and designer notes.
Article drafts with briefs
Each article arrives with its brief: search intent, target question, sources, internal links, meta title and description.
Sales copy kit
Reusable paragraphs for proposals, one-pagers and email replies, written once, approved once and kept in a shared library.
Process
01 / 04
Map
Audience questions, funnel stages and content gaps, prioritized.
02 / 04
Voice
Tone and terminology fixed so all writing sounds like one brand.
03 / 04
Write
Drafts on a steady cadence, both languages composed natively.
04 / 04
Measure
Content tracked by its job: ranking, conversion, sales usage.
Timeline
A first engagement, step by step
Week 1
Content audit and voice interviews. We read what you have, ask sales and support what customers ask, and map the gaps.
Week 2
Tone-of-voice sheet and glossary drafted in both languages. You approve them on real examples, not on adjectives.
Weeks 3-4
First priority pages rewritten and the first articles delivered against briefs. Every piece passes editor review before you see it.
Month 2
The editorial calendar runs on a steady cadence. A monthly note shows what was published, what ranked and what sales reused.
Measurement
What we measure
Ranking for the target question
Whether each article appears for the query it was briefed against, tracked per language. Traffic to a post nobody asked for is noise.
Conversion on rewritten pages
The share of visitors who take the next step on a page, compared before and after the copy change with design held constant.
Sales reuse
How often sales lifts approved copy rather than writing their own. It measures whether the words are useful, not just correct.
Distance between the two languages
Whether both language versions convey the same facts and meaning in phrasing that reads naturally in each language.
Proof
Evidence, not adjectives
FAQ
Frequently asked questions
Is the copy AI-generated?
AI-assisted, human-owned: drafts may start with AI where useful, but a named editor rewrites, verifies and approves everything. You never publish unreviewed machine output under your brand.
Do you write in Georgian first or translate?
Whichever language leads for that piece, then the other is recomposed natively, not word-for-word translated. Georgian deserves real sentences, not calques.
Can you match my existing tone of voice?
Yes, we start by codifying it (or defining it if it only exists in someone's head), so every writer produces the same voice.
Retainer or per piece, and what changes the price?
Both exist. Ongoing editorial work runs as a monthly volume of pieces; a site rewrite is a project. The price moves with the number of languages, the research each piece needs, and whether expert interviews are required.
What do you need from me to keep a cadence?
One person who answers factual questions within a couple of days, access to sales and support for real customer language, and a reviewer who signs off on time. Slow approvals, not slow writing, break calendars.
Why not generate all of this with ChatGPT?
You can generate drafts, and we do where it helps. What a model lacks is your customer conversations, your terminology decisions and a native ear for the second language. Published text carries your name, so a named editor owns every word.
Where to next
Keep going
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