Influencer Marketing
Creators chosen by evidence, campaigns measured like media.
01.4 / Service
Influencer Marketing
In short
What is influencer marketing?
Influencer marketing is working with creators so their audience meets your brand, measured like any other media. We research creators by audience quality, write the briefs, negotiate contracts and usage rights, review the content, and track results with links and codes. You get a creator scorecard, a tracking kit and a post-campaign report.
The problem
The problem this solves
Influencer budgets often buy follower counts, not customers: mismatched audiences, vague briefs, results reported in likes. Done properly, creators are a media channel, and deserve media-grade discipline.
Method
How we work
We treat creators as media placements with a human face: selection is based on audience overlap and engagement quality, briefs protect the message while leaving room for the creator's voice, and every campaign carries tracking so results are counted in customers, not applause.
When it fits
When this is the right call
You paid a well-known creator once, the post got applause, and nobody can point to a single order from it.
Creators approach you with rate cards and you have no way to judge whether their audience is even your buyer.
A creator published something off-brief last year and it is still up because the contract never covered removal.
Your product is visual, your ads are getting expensive, and your only social proof is your own account.
01.4 / In one line
Selection, campaigns, measurement
Scope
What's included
Creator research: audience quality, not follower totals
Campaign strategy and creative briefs
Negotiation, contracts and usage rights
Content review against brand and legal rules
Tracking links, codes and conversion measurement
Post-campaign analysis: what to repeat, whom to keep
Scope shown is indicative: the final scope is agreed with you before work starts.
Deliverables
What you receive
Creator scorecard
A shortlist scoring every creator on audience overlap, engagement authenticity, past brand work and content fit, with evidence linked.
Campaign brief per creator
Message, mandatory disclosures, do-not-say list, visual references and posting window, written so the creator's voice still fits.
Contract template with usage rights
Deliverables, timing, approval rounds, exclusivity, reuse in paid ads and takedown terms, reviewed once by your lawyer and reused.
Tracking kit
A unique link, promo code and landing page per creator, using agreed UTM tags to attribute the results that can be tracked.
Content approval log
Each draft checked against the brief, brand rules and disclosure requirements, with what changed and who approved it.
Post-campaign report
Cost per tracked result per creator, content worth licensing for ads, and a keep, retest or drop call for each name.
Process
01 / 04
Shortlist
Creators scored on audience fit, engagement quality and brand safety.
02 / 04
Brief
Clear message, clear boundaries, creative freedom inside them.
03 / 04
Run
Contracts, content review, publication and live tracking.
04 / 04
Evaluate
Cost per result per creator, so the next campaign starts smarter.
Timeline
A first engagement, step by step
Week 1
Goal, audience and product decided. We build the tracking kit first, then score a long list of creators down to a shortlist.
Week 2
Outreach and negotiation. You approve the final roster and the brief. Contracts go out with usage rights and disclosure terms.
Weeks 3-4
Drafts reviewed against the brief, published in the agreed window, tracked live. You see clicks, codes and orders per creator.
Month 2
Report delivered with cost per result by creator. Strong content is licensed for your ads; the next wave is built from the keepers.
Measurement
What we measure
Cost per tracked result per creator
Each creator's fee divided by the orders, sign-ups or leads attributed through their link and code. The calculation uses the same agreed outcome for every creator.
Audience overlap with your buyer
How much of a creator's audience matches your customer by age, location and interest before money moves. It predicts everything after.
Engagement authenticity
Comment quality, follower growth pattern and engagement spread against benchmarks for that size. It filters bought audiences early.
Content reuse value
How many creator pieces are strong enough to run in paid placements. A campaign that also feeds your ads pays twice.
Proof
Evidence, not adjectives
FAQ
Frequently asked questions
Micro or macro influencers?
Whatever the math supports: often a portfolio of micro-creators with engaged niche audiences outperforms one expensive macro name. Selection follows evidence, not fame.
How do you measure influencer results?
Tracked links, promo codes, landing pages per creator, and where possible post-purchase surveys, so we compare cost per real result across creators, not likes.
Who owns the content afterwards?
Defined in every contract before publication: usage scope, channels and duration. We negotiate reuse rights so strong creator content can also work in your ads.
How is the work priced, and where do creator fees sit?
Our fee covers selection, briefing, contracting, review and measurement, per campaign or as a monthly program. Creator fees are separate, negotiated on your behalf, paid at cost and shown line by line.
How far ahead do I need to plan, and what must be ready?
Allow four to six weeks from decision to first post; research, negotiation and content rounds each take real time. You need product or access for creators, a landing page that carries tracking, and a legal contact for the contract.
Can't I just pick creators I like and message them myself?
You can, and taste is a fair input. What it skips is audience data, negotiated rights and tracking, so you end up with content you cannot reuse and results you cannot count. We keep the taste and add the discipline.
Where to next
Keep going
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